Mini-Campaigns for Online Banking Promotion
As the in-house designer for a local Texas bank, I developed a series of mini-campaigns to support the promotion of online banking. These campaigns included statement stuffers, web header banners, digital signage, bench ads, drive-up banners, ATM screens, Google ads, and social media posts. The goal was to educate customers about new digital banking products while reinforcing brand visibility. The bold, engaging designs effectively captured attention, while the digital marketing manager provided the campaign copy. These efforts successfully enhanced customer awareness and adoption of online banking services.